In the realm of digital marketing, Instagram has emerged as a powerhouse platform, with its latest feature, Instagram Reels, capturing the attention of users worldwide. For restaurant marketers, this presents an unparalleled opportunity to showcase their culinary creations, engage with their audience, and ultimately drive foot traffic to their establishments. In this blog post, we'll delve into the art of creating captivating Instagram Reels specifically tailored for restaurant marketing, while also exploring examples of stellar reels that have set the bar high in the industry.

The restaurant industry has seen a change in recent decades with the introduction of more advanced, social technology. Restaurant marketing in particular, has transitioned from traditional print advertising to online engagement and social media content.

Before I get into the article, I wanted to talk a little bit about the state for these delivery apps in the Philadelphia area. This is not a definitive case study, just my opinion based on the conversations I’ve had with restauranteurs, peers and friends. General consumers are starting to figure out that ordering through the apps like Grub Hub, Uber Eats and Door Dash is a huge waste of money.

Content marketing tends to change very quickly and trying to keep up can seem daunting. The newest trends are driven by global events, technological advancements, changes in consumer behavior, the latest platforms, and the demand for certain types of content.

Forty-one percent of independent restaurants currently operate virtual brands to leverage persistent consumer delivery demand, according to a report commissioned by Grubhub and executed by Technomic, which surveyed 350 independent operators from Jan. 20-28, 2022.

Restaurants are investing in labor-saving technology, wage hikes and new delivery strategies to prepare for a year that may still be squeezed by labor, supply chain and inflation pressure.

Though it's still too early to predict the long-term ramifications of Apple's App Tracking Transparency (ATT) framework on social platforms, Twitter in the short term appears to have avoided significant impact. The hit to revenue was "less than expected," and the company has incorporated ongoing modest expectations into its Q4 guidance, per a letter to shareholders.

Yelp has expanded Yelp Waitlist, which was originally focused on managing dine-in service, to manage takeout and curbside pickup orders, according to a press release shared with Restaurant Dive.

Dunkin' Brands Group announced the creation of a C-suite appointment, chief digital and strategy officer, that will oversee a new team dedicated to digital marketing and media, consumer and business insights and the restaurant group's IT transformation, according to a news release. The move comes as the company behind Dunkin' and Baskin Robbins is "doubling down" on its digital platform offering, CEO Dave Hoffmann said in a statement.

For the month of August we’re offering a Free QR code for your restaurant’s menu for any new clients! This includes our already discounted $99 per month marketing membership package.

Third-party delivery saw the most rapid increase in restaurant sales (as a percentage of overall sales) since the beginning of the novel coronavirus pandemic and has doubled during the crisis, according to a survey of more than 400 restaurants by Uber Eats and Technomic.

The technology has come a long way with restaurant point of sale systems. Some of the new features are making it much easier with the new covid restrictions. Have a look at this one and let us know what you think in the comments.

During the pandemic we worked on a completely redesigned e-commerce platform for Gran Caffe L'Aquila. This project showed the resiliency of our industry and gives a ray of hope for restaurants looking for new lines of revenue.

Our partner Targetable is donating four free weeks of their services to advertise your restaurant's takeout, delivery, and curbside services.

The battle for restaurant wifi loyalty program supremacy comes down to Yelp and Zenreach. See the pros and cons in this article.