Blog, Tips and Tricks, Photography Rob Wright Blog, Tips and Tricks, Photography Rob Wright

How to take great food photos with an iPhone

You see amazing food content on Instagram accounts like The Minimalist Baker, Scott Suchman and Steve Pearce and you wonder how they get such amazing photos of food. Most of those samples probably use big expensive cameras and spray hairspray on the buns to make them like shiny, however all you really need to take above average food photos is an iPhone, patience and practice.

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Technology, Blog Rob Wright Technology, Blog Rob Wright

DoorDash changes and a Philadelphia Delivery App Update

Before I get into the article, I wanted to talk a little bit about the state for these delivery apps in the Philadelphia area. This is not a definitive case study, just my opinion based on the conversations I’ve had with restauranteurs, peers and friends. General consumers are starting to figure out that ordering through the apps like Grub Hub, Uber Eats and Door Dash is a huge waste of money.

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Technology, Blog Rob Wright Technology, Blog Rob Wright

Twitter advertising now better than Facebook?

Though it's still too early to predict the long-term ramifications of Apple's App Tracking Transparency (ATT) framework on social platforms, Twitter in the short term appears to have avoided significant impact. The hit to revenue was "less than expected," and the company has incorporated ongoing modest expectations into its Q4 guidance, per a letter to shareholders.

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Blog Rob Wright Blog Rob Wright

Facebook is taking on TikTok

TikTok isn’t live in India, so Facebook is testing it’s own version of TikTok in India. If they’re successful expect to see it worldwide very soon.

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Blog, Technology Rob Wright Blog, Technology Rob Wright

Dunkin' creates new chief digital officer role as it doubles down on technology

Dunkin' Brands Group announced the creation of a C-suite appointment, chief digital and strategy officer, that will oversee a new team dedicated to digital marketing and media, consumer and business insights and the restaurant group's IT transformation, according to a news release. The move comes as the company behind Dunkin' and Baskin Robbins is "doubling down" on its digital platform offering, CEO Dave Hoffmann said in a statement.

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Blog Rob Wright Blog Rob Wright

82% of Gen Z says they trust a company more if it uses images of real customers

Gen Zers prefer brands that are authentic, with 82% saying they trust a company more if it uses images of real customers in its advertising, while 72% said they're more likely to buy from a company that contributes to social causes. Product quality, positive ratings and reviews and customer service are the top three characteristics that establish trust in a brand among Gen Zers, the survey found.

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Charity, Blog Rob Wright Charity, Blog Rob Wright

Hospital Heroes Food Drive

Table Talk’s parent company Small Talk Media embarked on a mission to feed hospital workers during the Covid-19 outbreak. Their team, along with help from the Trauma Survivors Foundation was able to raise over $50,000 and feed over 10,000 healthcare workers.

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