Content Marketing Trends to Expect in 2022

Content marketing tends to change very quickly and trying to keep up can seem daunting. The newest trends are driven by global events, technological advancements, changes in consumer behavior, the latest platforms, and the demand for certain types of content.

Digital marketers already know that the key to reaching their audience is experimentation and adaptation. As content marketing continues to evolve, you should stay up to date with the latest trends in the industry to take full advantage.

Video will remain on top

Tiktok for Restaurants Youtube video

Ever since the invention of high-speed internet, video has become a significant source of entertainment and information. Consumers prefer to watch videos from brands compared to other forms of content, such as a written article. Videos are a warmer and more engaging way to interact with an audience.

Fortunately for content marketers, video creation is quite simple, and the latest smartphones are geared to create professional-looking videos for brands. Video marketing is on track to grow exponentially in 2022 and beyond.

The importance of people-centric brand storytelling

Even though creating a good story has always played a key role in marketing, brand storytelling will likely take advertising campaigns to the next level in 2022. Now, more than ever, marketing stories should connect with consumers on a personal level. 

Brand storytelling should stick with consumers and compel them to take action. The most important thing is to understand your potential customers' desires, needs, and pain points and create brand stories that fit.

The growth of podcasting

Audio in the form of podcasts is supposed to be a key trend in content marketing in 2022. The latest statistics reveal that U.S. consumers have listened to nearly 15 billion hours of podcasts in 2021, which is a 25% increase from 2020 (semrush.com/blog/podcast-stats/). Podcasting can be a terrific marketing platform with enormous potential in the future.

A mixture of virtual and live events

Over the past couple of years, many marketers have been using real-time online engagement, while some others utilized recordings. The COVID-19 pandemic made people live more in a virtual world, so in 2022, consumers will be looking for a better balance of interaction online and in person.

Marketers should understand this trend and find ways to create a hybrid of virtual and live events to meet consumer needs. Most likely, 2022 will see a huge return to live events like workshops and conferences after a prolonged period of virtual meetings.

Using Infographics

Infographics are a form of visual content that will continue to expand in 2022. The human brain is designed to process images more quickly than text-based content. Well-organized visual content like infographics can increase engagement and move the potential consumer further along the buyer's journey quickly.

Generally, infographics include valuable data, images, and information and are a preferred way to get content across in less time. This form of content is packed with useful and concise information for consumers.

The rise of AI technology  

Artificial intelligence (AI) will be the latest trend in content marketing in 2022. Integrating AI with human efforts helps marketers save time and resources as well as create more effective content for consumers. Marketers can expect to improve their customer outcomes with AI.

2022 will see more experimentation with AI capabilities. Marketers will use AI to write advertisement copy, improve customer communication, and make ad buying more efficient. AI will expand the possibilities of content marketing to places yet to be imagined.

Content marketing has been an effective form of marketing for decades and isn't going away anytime soon. This time-tested strategy will continue to evolve with technology and become more powerful than ever before. If you’re looking for help getting your content moving in the right direction reach out to us. Our team has a vast knowledge of content marketing strategies which can help your bar, restaurant or hospitality business continue to grow.

- Rob Wright, Owner Table Talk