LET ME INTRODUCE YOU TO THE POINT OF SALE SYSTEM THAT IS CHANGING THE GAME FOR RESTAURANTS
NEW TABLE TALK PARTNERSHIP
Since the first moment prehistoric man cooked a dinosaur egg for his fussy neighbor in exchange for a few Flintstones clams, restaurant owners have been dealing with an endless amount of headaches.
In the old days, an owner invested a small fortune into a POS system and were grateful if the ticket fired to the kitchen. Meanwhile owners were falling behind on taxes, almost all were leaking money through ‘wayward’ employees, and a mind-boggling number of customers were coming and going without leaving any contact information.
And despite the technology boom of the last 20 years, restaurant-technology lagged behind the rest of the world. That was until Clover Point of Sale rolled out in 2012 and has been rapidly upping the technology game since (to the point of investing millions in software evolutions).
HERE ARE A 3 EXAMPLES OF SOME OF THE COOLEST CLOVER FEATURES:
1. Worried about employee theft? With Clover you can get a text message and/or weekly email summary every time an employee opens the cash drawer for any reason other than a transaction.
2. Worried about sales tax? Clover has an app that will automatically collect, file pay, and assume the liability for a restaurants sales tax.
3. Worried about Covid? Clover has contactless pay-at-the-table handhelds. Their systems also print out receipts with a QR code. A customer can use the camera on their cell phone to scan the QR code and it takes them to a website where they can pay their bill.
HERE ARE A 5 EXAMPLES OF HOW CLOVER CAN HELP YOUR BUSINESS MAKE MONEY:
1. Online Ordering: Clover builds websites for free (ex. www.manayunktavern.com or attach ordering functionality to an existing website www.fromtheboot.com). The orders go right to the POS and the kitchen printers. Clover also has a significantly reduced agreement with DoorDash to handle deliveries and save merchants money up to 17.5%!
2. Kiosk Mode: Need to cut back on staff and introduce contactless ordering? Clover Stations can be turned into self-service kiosks.
3. Wi-Fi Marketing: This is one of the most powerful and affordable options available with Clover to help you generate business. Ever sit in a Starbucks on jump on their Wi-Fi? If you have, you might notice that a “splash” page opens up on your device. It could be an advertisement for their latest concoction or a call-to-action request like “would you like to be a part of our rewards program?” You can have this very same feature with Clover.
Imagine your popup saying, “Would you like to hear about our catering or private parties?” If the user clicks ‘yes’, the owner gets all that data on their web dashboard, including customer name and contact info. Clover also can sync that data automatically with Mail Chimp and fire off follow-up emails.
Imagine being able to push private parties, memberships, and upcoming events all through your Wi-Fi…and once you get a customer’s email or phone number, you have that forever and with their permission.
The capabilities with this feature are mind-boggling. Wi-Fi marketing can also tell you key data about foot traffic inside and outside your store.
Restaurant owners are using Wi-Fi marketing to stay in touch with their customers’ long after they’ve left the establishment.
4. Thinking about a 2nd location? Clover can show you a heat map where customers live & shop!
5. Own a Counter-Service restaurant? Clover can prompt your employees to upsell additional items. Let’s say someone orders a coffee, when your employee selects coffee a prompt pops up advising them to recommend a muffin or bagel. You can even control the recommended dialogue, “would you like to add a bagel to your order?”
And if you have any doubts about Clover, take these key points into consideration:
Clover has over 700 units in Citi Field, home of the Mets baseball team!
Clover has sold nearly 2 million units.
Clover is processing over $70M annually through their systems!
With an app market of nearly 400 different apps to help your business, Clover is the cloud-based point of sale system to take your business into a much more profitable & manageable future.
For more information about bringing the Clover POS System into your restaurant contact us and Keith will setup a time to demo the product.
Article written by Keith Christy | Keith.christy@fiserv.com
Keith is a life long restaurant consultant and active sales representative for Clover Point of Sale Systems and First Data Credit Card Processing. Keith's background is in insurance, casino food & beverage management and restaurant consultation.
