In the competitive realm of restaurant management, leveraging advanced technology is key to success. The Toast POS system has emerged as a cornerstone for many establishments, offering a comprehensive suite of features that can revolutionize your approach to marketing.

In today's digital age, having a strong online presence is crucial for the success of any business, including restaurants. Local search engine optimization (SEO) plays a vital role in ensuring that your restaurant gets discovered by potential customers in your area.

You see amazing food content on Instagram accounts like The Minimalist Baker, Scott Suchman and Steve Pearce and you wonder how they get such amazing photos of food. Most of those samples probably use big expensive cameras and spray hairspray on the buns to make them like shiny, however all you really need to take above average food photos is an iPhone, patience and practice.

The restaurant industry has seen a change in recent decades with the introduction of more advanced, social technology. Restaurant marketing in particular, has transitioned from traditional print advertising to online engagement and social media content.

Before I get into the article, I wanted to talk a little bit about the state for these delivery apps in the Philadelphia area. This is not a definitive case study, just my opinion based on the conversations I’ve had with restauranteurs, peers and friends. General consumers are starting to figure out that ordering through the apps like Grub Hub, Uber Eats and Door Dash is a huge waste of money.

Content marketing tends to change very quickly and trying to keep up can seem daunting. The newest trends are driven by global events, technological advancements, changes in consumer behavior, the latest platforms, and the demand for certain types of content.

Forty-one percent of independent restaurants currently operate virtual brands to leverage persistent consumer delivery demand, according to a report commissioned by Grubhub and executed by Technomic, which surveyed 350 independent operators from Jan. 20-28, 2022.

Restaurants are investing in labor-saving technology, wage hikes and new delivery strategies to prepare for a year that may still be squeezed by labor, supply chain and inflation pressure.

Though it's still too early to predict the long-term ramifications of Apple's App Tracking Transparency (ATT) framework on social platforms, Twitter in the short term appears to have avoided significant impact. The hit to revenue was "less than expected," and the company has incorporated ongoing modest expectations into its Q4 guidance, per a letter to shareholders.

Yelp has expanded Yelp Waitlist, which was originally focused on managing dine-in service, to manage takeout and curbside pickup orders, according to a press release shared with Restaurant Dive.