Solutions
While we’ve done our share of busing tables and pulling beer handles our team is finely tuned at helping your business grow by utilizing the following restaurant marketing solutions:
Website Development & Design
We’re proficient in all website platforms but prefer to build your custom website on Squarespace, Shopify or Wordpress. Squarespace is a simple but powerful platform with fully integrated e-commerce capability. It requires little to no maintenance and the sites look beautiful. Here's one of our recent Squarespace websites. Shopify is a high powered e-commerce platform that we use for large online stores. Here's one of our recent Shopify sites. Wordpress is used if you need a highly customized site. Here's one of our Wordpress sites.
Online Advertising
Now more than ever you need to be spending money on online ads. If you’ve owned a restaurant for some time you’ll remember the days of newspaper ads. Once you'd spend $250 a week and the newspaper rep would make sure that you had the same great placement. Today you need to move that budget to online ads through Google and Facebook. We’ll help you come up with a monthly budget that makes sense, create engaging ads and measure your return on investment. This can be highly effective if maintained on a regular basis.
Search Engine Optimization
Most restaurant owners aren’t thinking about SEO but it really can help your business drive constant bookings and leads. We make sure that your website is fully optimized for Google and other search engines that way when someone is looking for “tuna tartare” or a “really good burger” your place will come up in that first page of results.
Social Media Management
This is what our company was built on. Our team has been posting, monitoring and updating our client's social media accounts — Facebook, Instagram, Twitter — for the last 10 years. We make sure that there’s always meaningful fresh content to engage your audience in a meaningful way.
Graphic Design
We design and produce full suite of restaurant marketing assets to our clients which includes menus, flyers, posters, billboards, t-shirts, glasses, masks—you name it we’ve designed it. Our designers are only working on restaurants and keep up with every breaking trend so you get the look that your customers want.
Photos & Video
To lure a potential customer to your business, you need to get them excited. Great food photos, tables filled with happy people and short videos of your lively parties are all essentials. Our team is fully equipped to shoot and edit photos and videos at your best events.
Email Marketing
We create and send out monthly email newsletters and dedicated email blasts for all of our clients. We also focus on constantly growing your customer database through online & on-premise signups, wifi loyalty programs, online forms and reservation software. Although not what it used to be, email marketing is still one of the strongest forms of restaurant marketing when used in the right way.
Reputation Management
We’ve been dealing with review sites like Yelp, Google, Facebook and Trip Advisor since their inception. The key to a great online reputation isn’t getting the one star reviews removed, it’s about burying them with 5 star reviews. We monitor these sites, stepping in to make sure that stinker gets buried so you don’t have to worry.
Business Listings & Directories
There's a whole world of websites out there that have your business hours, menus and phone number listed and most of the time, guess what? they have that information wrong. We use sophisticated applications to crawl the web to make sure that your information is updated at all times. This can lead to an immediate pickup in business, plus it’s great for SEO.
Kind Words from our Clients
“Advanced Hospitality Systems is a client of Small Talk Media and we are extremely happy the service we receive. Before switching to Small Talk Media, we previously used a larger firm for Web Design, SEO and Marketing. The cost was high, the results were poor and it was difficult to get projects completed. Not the case with Small Talk Media! The lines of communication are always open, they are creative and their team really understands how to properly market the products we sell. We could not imagine running our business without the help of Small Talk Media.”
— Dave Kasinetz, Vice President | Advanced Hospitality Systems | NCR Aloha