In the competitive realm of restaurant management, leveraging advanced technology is key to success. The Toast POS system has emerged as a cornerstone for many establishments, offering a comprehensive suite of features that can revolutionize your approach to marketing.

In today's digital age, having a strong online presence is crucial for the success of any business, including restaurants. Local search engine optimization (SEO) plays a vital role in ensuring that your restaurant gets discovered by potential customers in your area.

Content marketing tends to change very quickly and trying to keep up can seem daunting. The newest trends are driven by global events, technological advancements, changes in consumer behavior, the latest platforms, and the demand for certain types of content.

Gen Zers prefer brands that are authentic, with 82% saying they trust a company more if it uses images of real customers in its advertising, while 72% said they're more likely to buy from a company that contributes to social causes. Product quality, positive ratings and reviews and customer service are the top three characteristics that establish trust in a brand among Gen Zers, the survey found.